Program Or Be Programmed, Ten Commands for A
Digital Age, is a book written by Douglas Rushkoff. The
first chapter Time focuses on exactly
what the title says; time. Rushkoff explains that digital technology is not
rooted in time and we ourselves are in control of time when it comes to digital
technology. Provided is the example of a TV prior to a remote and after the
invention of the remote. Now that we have a remote we are able to control what
we see and when we want to stop seeing it. We can instantaneously change the TV
channel with minimal effort. The invention of the VCR and DVR elevated that
control of time as we can now fast forward through things we do not want to
see, giving the viewer the ability to basically skip through time. Additionally
mentioned is how in the current day and age we use digital technology
incorrectly. It is intended for us to log on when we want so that we can take
time to view and decide on our next actions and responses. With the way
technology is today, we no longer log on to view emails or hear voicemails,
however, we are always logged on and
trying to do as many things as quickly as possible that we can. Digital
technology is still asynchronous; it is just now coming to us at an
exponentially more rapid pace.
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